A trademark is a symbol, logo, word, or phrase that identifies and distinguishes goods or services offered by a particular company or individual from those of others. Trademarks serve to protect a company's brand identity and reputation in the marketplace.
To obtain a trademark, the symbol or word must be unique and not too similar to other existing trademarks. Once registered, the trademark owner has the exclusive right to use the mark in connection with their goods or services and prevent others from using it without permission.
Trademarks can be registered at the national or international level, and they are valid for a specified period of time, usually ten years. To maintain the trademark, the owner must use it consistently and renew it when the term expires.
The benefits of having a trademark are numerous. Trademarks can increase brand recognition and loyalty, making it easier for customers to find and choose a company's products or services. They can also increase a company's value by providing a unique selling point and allowing them to charge a premium for their products or services.
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